Start Your Own Freelance Writing Business by The Staff of Entrepreneur Media Inc

Author:The Staff of Entrepreneur Media, Inc.
Language: eng
Format: epub, mobi
Publisher: Entrepreneur Press
Published: 2019-07-27T16:00:00+00:00

What Do Clients Care About When Reading a Pitch?

Clients care about several different things when reading your pitch. Again, one of them is not reading six paragraphs about you. First, they do want to know enough about you to determine that you are who you say you are.

They simply want to make sure that you’re legitimate, you’re qualified at whatever type of freelance service you’re offering, and you’ve got the chops to back up the claims you are making. This is where your UVP comes in, which comes right after your good opener.

With your UVP, you’re going to have a little bit of lead-in about why you’re the right person to do this, then you’re going to talk about the proof behind that. That could be testimonials on your LinkedIn profile or special designations, awards, or test results you’ve achieved. It could also be the feedback on your various professional profiles or links to major publications in which you’ve been mentioned. There are many different ways to demonstrate your chops. Clients also care that you’re a professional and not a fly-by-night provider, which is more common than you might expect.

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